Coventry University Serious Game Institute and Hildebrand
3-year PhD studentship, 2013–2016
Game Data Analytics: Game Mechanics as Motivators – The Behavioural Economics of Energy Use
Fixed-term, 36 months: £13,000 per annum (tax free) + tuition fees
Application deadline: 15 March
See also: http://www.jobs.ac.uk/job/AGB264/phd-studentship-in-game-data-analytics/
Applicants are invited for a fully-funded PhD studentship examining the behavioural economics of energy use and specifically the use of game mechanics as motivators.
The Serious Games Institute at Coventry University is globally recognised as a Centre of Excellence for the serious applications of game technology, such as video games, virtual worlds and social networking. Hildebrand is the world-leading expert in data collection, management and presentation for the energy sector and combines research with real-world experience to deliver innovative solutions for its clients. This studentship forms part of a close collaboration between Hildebrand, and the Serious Games Institute at Coventry University. The three-year project will cover the use of game mechanics as motivational tools, primarily for promoting behavioural and attitudinal change towards more responsible energy consumption. Research will seek to gain insight into understanding the use of game mechanics for promoting desired behaviour, using monitoring and assessment of real-time energy data. The PhD student will work closely with the SGI and Hildebrand. The successful candidate will be primarily based at Hildebrand's London offices; though will be an active member of the applied research group at the Serious Games Institute, led by Prof. Sara de Freitas, and will have the opportunity to attend regular tutorials and courses at Coventry University's Serious Games Institute.
Candidate specification
The successful candidate should have or expect to obtain a Masters or first-class honours degree in a relevant discipline, such as psychology, social/behavioural science, economics, computer science, physics, mathematics, or game design.
We are looking for a creative individual with a good understanding of, and keen interest in, game mechanics and game design. This should be supported by sound knowledge of research methodologies and the desire to closely align both research and game development work. A basic understanding of data collection methods, together with some knowledge of analytical techniques would be advantageous. Existing skills relevant to game development, for example previous experience working with a game engine, game development environment, or 3D design tools, would also be beneficial.
Informal enquiries may be addressed to Dr Maurice Hendrix maurice.hendrix@coventry.ac.uk. Please note that applications sent to this email address will not be accepted.
Complete the application form and return with a covering letter to:
Research Admissions Team
Student Centre
Coventry University
Priory Street
Coventry
CV1 5FB
UK
Fax: +44 (0) 24 7688 8609
Email: research-apps.pg@coventry.ac.uk
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